Online Retailers Try New Approaches

Editor's Note: A good article here on the temperature for new or changing initiatives based on a recent survey.
April 11, 2008, By Natalie Zmuda
For online retailers, search and e-mail marketing continue to be the most popular tactics, though they are becoming increasingly interested in social networks and video, a new study indicates. That shift in tactics could be a risky endeavor, however, caution executives involved with the study.
According to a Shop.org survey of 125 online retailers conducted by Forrester Research, 90% of them participate in paid search and 92% rely on e-mail marketing. By comparison, just 26% use social networks or micro-sites, while only 21% employ online videos. The coming year could see a shift to new advertising tactics.
Read the full story.

Source: http://www.loyaltylibrary.com/article.aspx?articleID=1929